Business x Fashion
A 3-day intensive masterclass for Egyptian fashion founders and designers who want structure, strategy, and a market-ready brand — not just another course.
Led by Rana Yousry — Founder of ASORY, pioneer of circular fashion and zero-waste couture in Egypt
Brands BXF has worked with
Egypt has no shortage of creative talent. What's missing is the business behind it — pricing that makes sense, positioning that stands out, and a plan to actually scale past the first collection.
Most fashion founders learn this the expensive way: trial and error, underpriced collections, and brands that stay small because no one taught them how to grow.
BXF was built to close that gap.
A project-based accelerator that takes your brand from idea to market-ready — not theory, a working plan you leave with.
Build the business structure behind your brand — the part most designers skip.
Define what makes your brand different, and say it in a way customers respond to.
Price your collections to protect your margins, not just cover your costs.
Understand why people actually buy — and design your brand experience around it.
Leave with a roadmap to scale, not just a certificate.
Same masterclass, same instructor, same venue — two dates, each capped at 10 seats.
Early Bird · Valid until September 20 · Very limited seats
After September 20, the standard price of 28,500 EGP applies for any remaining spots.
Fill out the short form below and pick your round. Seats are limited to keep the group small.
Our team reaches out on WhatsApp to confirm your spot and answer questions.
Three hands-on days at the Radisson Blu Hotel — not lectures. You work on your own brand the whole time.
Walk out with a structured roadmap for your brand, not just notes.
Rana Yousry is the Founder & Creative Director of ASORY and a pioneer of circular fashion and zero-waste couture in Egypt. She's led milestones for Egyptian fashion on regional and global platforms, and now translates that experience into a structured system for founders through BXF.
She's not teaching theory — she's teaching what she used to build and scale her own brand.
Women-led fashion startups
Emerging designers and creative entrepreneurs
Fashion SMEs ready to scale
Early-stage founders moving from idea to execution
Not for hobbyists with no plans to turn this into a business. This is a working session — you'll be building your brand structure live.
No. The 3-day masterclass is built for founders at the idea-to-execution stage. If you're further along, ask about our Advanced Fashion Business Module.
You'll work through your own brand's foundations, positioning, pricing, and growth plan — hands-on, with direct guidance, not passive lectures.
There's Round 1 (Oct 15–17) and Round 2 (Jan 14–16), both at the Radisson Blu Hotel. Pick whichever fits your schedule — the content is identical in both.
A mix of both — discussion and explanation run in Arabic and English together (like most work meetings in Egypt), and all written materials are in English.
At the Radisson Blu Hotel. The exact room and address details are sent over WhatsApp after you apply.
Early Bird is 24,000 EGP instead of 28,500 EGP, valid until September 20 — after that, the standard price of 28,500 EGP applies.
Only 10 seats per round — this keeps it hands-on rather than a lecture in a big room.
10 seats per round. Apply now and our team will follow up on WhatsApp to confirm your spot and your round.
Apply now and our team will follow up on WhatsApp to confirm your spot.
Apply for a Seat